The ad was for different types of birthday, graduation and event parties.
The ad went on to tout the "State-Of-The-Art" audio equipment, yada, yada, yada.....
At the bottom of the ad was a picture of two kids sitting on an all-in-one karaoke player. One that has a speaker, player, TV and connected microphone in one box. Something along the lines of this unit.
http://www.cheapdjgear.us/VocoPro_GIG_M ... master.htm
Now I have seen the system this KJ uses. It's not one of these, but it's nothing I would call state-of-the-art. 2 speakers on stands, a mixer, some corded microphones and computer with wires hanging out in all directions. By no means a professional looking set up.
The point is....using a picture of your state-of-the-art system should look like the system you intend to use, unless that was the system he planned on renting out.
But If I saw this ad and that was the so called state-of-the-art karaoke system you were bringing.....
unless it was a party for 5 year olds. The mistake is.... if you are searching out big parties these are mainly booked by and for adults. If the all-in-one, state-of-the-art system is one of the systems you intend to use, it should not be the only one pictured to attract adult parties. It could have been included with other pictures of systems you have, but I would never use it as the only picture.
This ad as it is, would only attract people doing kindergarden karaoke parties.
If you are going to spend money on newspaper ads you should consult a professional. Make sure you are going to target the audience you want to attract. It's the psychological aspect in selling that you are going for and an incorrect phrase or picture could ruin the entire meaning and intended audience of the ad.
What makes it even worse is the KJ is keeping his weekends open for these events. He may never know why he isn't getting the types of calls he really wants. This is a mistake than anyone could make if you are not familiar with the ins and outs and nuances of advertising.
